Monday Morning Marketer Blog
What Is Buyer Journey Mapping?
In general, buyer journey mapping is a way to visualize and analyze a customer’s potential interactions and decision points. It’s…Read More
Are There Any Tools that Provide Full Funnel Analytics?
Full funnel analytics evaluates the business impact of all the activities put in place to convert and handle a customer.…Read More
Marketing Metrics: Impact versus Attribution
A B2B customer’s journey, while sometimes simple, is oftentimes classified as more of a complex maze with far-reaching activities. The…Read More
What Is Revenue Analytics and Why Every Business Needs It
You have all the campaign data and performance assessments, but how much value does your marketing data truly give you?…Read More
RevOptics.io Product Launch: Welcome to a Better Monday
So, it’s Monday morning, and as a marketer, you’re wondering what needs to be done. Send emails? Create a poll?…Read More
2 Steps to Using Predictive Sales Analytics for More Accurate Forecasting
Data Quality + Data Science = Faster Time to Revenue Did you read our recent blog about improving your time to…Read More
How to Easily Make a Target List of Customers to Contact With Your Own Data
Using behavioral data to accelerate time to revenue Lead lists are so 2020. With Predictive Opportunity Analytics, your sales team can…Read More
Why Do You Need Data Diagnostics?
Data Diagnostics: A True Story Before digging into a true data diagnostics story, let’s quickly define what it is. Based…Read More
Use Case – What We Did When Average Days From Campaign to Revenue Was Increasing
Sales Team We wanted to qualify faster in the prospecting phase. Of course we’ve automated a lot of our processes…Read More
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