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Thousands of marketers depend on HubSpot every day for improved automation. In fact, they have captured 32% of marketing automation market share to date. It is truly a fantastic application. I for one have been a user and admirer of HubSpot from an application and business perspective for years. They are an innovative group of…

There are many marketing metrics to gauge the success of your efforts. Yet, many businesses struggle to reach their revenue goals even with those metrics showing success. Why is that the case? Often, it’s because they are looking at the wrong KPIs or have no visibility into MOFU movement and activities, but customer journey analytics…

With so many options at the modern marketer’s fingertips – email campaigns, sponsorship, social media posts, content creation, influencer marketing, and more – it’s not surprising that we can sometimes feel paralyzed, not knowing which option is the best for which audience at which time. Decision intelligence is urgently required yet sorely lacking. Most modern…

A B2B customer’s journey, while sometimes simple, is oftentimes classified as more of a complex maze with far-reaching activities. The journey takes place over time and throughout a variety of marketing channels. Because of these factors, it can be difficult to know how to show and measure the impact of your marketing efforts, which is…