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GoEngineer proves revenue impact with Marketo + Vertify

Based in Salt Lake City, UT, GoEngineer delivers software, technology, and expertise that enables companies to unlock design innovation and deliver better products faster.  Their assortment of offerings includes CAD design software and 3-D printing technologies along with training and support services.   GoEngineer markets their offerings primarily to the end-user, i.e., the design engineers using a variety…

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What Is Buyer Journey Mapping?

In general, buyer journey mapping is a way to visualize and analyze a customer’s potential interactions and decision points. It’s done using an analytics tool that gathers customer data as they travel across channels, touchpoints, and systems to achieve a business goal. The goals can vary. The customer might buy something, sign up for a…

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What Is Revenue Analytics and Why Every Business Needs It

You have all the campaign data and performance assessments, but how much value does your marketing data truly give you? The fact is that those reports on their own don’t deliver precise insights on what steps you should take next. This argument justifies why we need to talk about what is revenue analytics. Revenue analytics…

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Revenue Operations Intelligence: Drilling Down into Marketing Impact

The energy put into demand gen and campaigns doesn’t add up to a lot if you don’t have a good mix of inbound and outbound activity If you’ve been utilizing spreadsheets to understand some of your key marketing metrics, that’s a good start.  However, you need to ask yourself if you’re digging deep enough to get actual…

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What is Revenue Operations?

Gartner predicts that 75% of the highest growth companies in the world will deploy a revenue operations model by 2025. With the increasing rise in innovation and the urgency in breaking down company silos, we are currently moving towards a new reality where marketing, sales, and customer success operations must work together as one. Combining online…

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Benefits of a Revenue Operations Platform

A new management system is needed within companies, one that becomes a “single source of truth” and does a better job of generating greater returns. By integrating sales, marketing, and customer success and support, revenue operations platforms can become this critical revenue source. “The underlying problem is simple. Managers are trying to use organizational systems…

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