marketing team meeting brainstorming ideas

Incorporating Next Best Action Insights Into Your Marketing Strategy

A marketer’s life is a never-ending cycle of making decisions: what to produce when to produce it, how to promote it, and who to target. And while some of those choices may seem straightforward, the reality is that they are often laden with uncertainty. The next best action architecture is here to change that. By…

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marketing funnel

Are There Any Tools that Provide Full Funnel Analytics?

Full funnel analytics evaluates the business impact of all the activities put in place to convert and handle a customer. It integrates marketing, sales, customer service, operations, revenue, and finance for a complete look at how effective your strategies are. This is in stark contrast to the isolated approach usually taken where funnels and activities…

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Target illustration

How to Easily Make a Target List of Customers to Contact With Your Own Data

Using behavioral data to accelerate time to revenue Lead lists are so 2020. With Predictive Opportunity Analytics, your sales team can have hyper targeted lists with little to no effort from sales and marketing.  The Predictive Opportunity Score takes the following behaviors into account to help the sales team be more efficient based on an account…

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Use Case – What We Did When Marketing Win Rate Was Decreasing

Sales Team We’ve historically been a partner and sales sourced company. Oddly enough we had success in 2020 shifting to more marketing sourced so that we could have a healthier ratio AND a more cost effective ratio. We started 2021 off at 50% for our Marketing Win Rate. We have a pretty strong sales team…

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How Customer Data Analytics and Automation Can Boost Your Company’s Performance

Is repetitive and tedious work impeding your data scientists, analysts, and engineers from delivering their best work? Regardless of whether you realize it or not, you are likely sitting on mountains of valuable data. What can you do about it? Data analytics and automation can be your solution. Data is the lifeblood of every business. Customer…

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