Use Cases
Use Case – What We Did When Average Days From Campaign to Revenue Was Increasing
Sales Team We wanted to qualify faster in the prospecting phase. Of course we’ve automated a lot of our processes but we found a way to personalize the outreach. We experimented with Calendly in response; this works well for Sub $13k products vs. automating a call task in the CRM. Automating a call task in…
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Use Case – What We Did When Marketing Win Rate Was Decreasing
Sales Team We’ve historically been a partner and sales sourced company. Oddly enough we had success in 2020 shifting to more marketing sourced so that we could have a healthier ratio AND a more cost effective ratio. We started 2021 off at 50% for our Marketing Win Rate. We have a pretty strong sales team…
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