marketing funnel

Are There Any Tools that Provide Full Funnel Analytics?

Full funnel analytics evaluates the business impact of all the activities put in place to convert and handle a customer. It integrates marketing, sales, customer service, operations, revenue, and finance for a complete look at how effective your strategies are. This is in stark contrast to the isolated approach usually taken where funnels and activities…

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business team

What Is Revenue Analytics and Why Every Business Needs It

You have all the campaign data and performance assessments, but how much value does your marketing data truly give you? The fact is that those reports on their own don’t deliver precise insights on what steps you should take next. This argument justifies why we need to talk about what is revenue analytics. Revenue analytics…

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charts and graphic on a paper on a desk

2 Steps to Using Predictive Sales Analytics for More Accurate Forecasting

Data Quality + Data Science = Faster Time to Revenue Did you read our recent blog about improving your time to revenue? If not, we strongly recommend you stop here and read it to give this article about predictive sales analytics more context. Understanding the importance of creating a faster and more predictable time to revenue…

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