GoEngineer proves revenue impact with Marketo + Vertify￼
Based in Salt Lake City, UT, GoEngineer delivers software, technology, and expertise that enables companies to unlock design innovation and deliver better products faster. Their assortment of offerings includes CAD design software and 3-D printing technologies along with training and support services. GoEngineer markets their offerings primarily to the end-user, i.e., the design engineers using a variety…Read More
How Does Revenue Analytics Help Marketing Managers Make Better Decisions?
Exactly how does revenue analytics help managers make better decisions? The answer to this question should be clearcut and obvious. However, there seems to be a gap between what revenue leaders want from their analytics versus what they actually get. There’s a growing conversation on the gaps that constantly emerge when revenue leaders search across…Read More
Are There Any Tools that Provide Full Funnel Analytics?
Full funnel analytics evaluates the business impact of all the activities put in place to convert and handle a customer. It integrates marketing, sales, customer service, operations, revenue, and finance for a complete look at how effective your strategies are. This is in stark contrast to the isolated approach usually taken where funnels and activities…Read More
What Is Revenue Analytics and Why Every Business Needs It
You have all the campaign data and performance assessments, but how much value does your marketing data truly give you? The fact is that those reports on their own don’t deliver precise insights on what steps you should take next. This argument justifies why we need to talk about what is revenue analytics. Revenue analytics…Read More