marketing team meeting brainstorming ideas

Incorporating Next Best Action Insights Into Your Marketing Strategy

A marketer’s life is a never-ending cycle of making decisions: what to produce when to produce it, how to promote it, and who to target. And while some of those choices may seem straightforward, the reality is that they are often laden with uncertainty. The next best action architecture is here to change that. By…

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How Customer Data Analytics and Automation Can Boost Your Company’s Performance

Is repetitive and tedious work impeding your data scientists, analysts, and engineers from delivering their best work? Regardless of whether you realize it or not, you are likely sitting on mountains of valuable data. What can you do about it? Data analytics and automation can be your solution. Data is the lifeblood of every business. Customer…

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