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How to Measure the Performance of Your Buyer’s Journey Funnel

Decoding marketing and sales performance can seem at times like an arcane art. There are plenty of business intelligence platforms that can return buyer behavior metrics. However, translating this raw data into insightful information that drives correct decision-making is much harder. In this piece, we’ll look at some of the ways the buyer journey can…

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What Is Buyer Journey Mapping?

In general, buyer journey mapping is a way to visualize and analyze a customer’s potential interactions and decision points. It’s done using an analytics tool that gathers customer data as they travel across channels, touchpoints, and systems to achieve a business goal. The goals can vary. The customer might buy something, sign up for a…

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Are There Any Tools that Provide Full Funnel Analytics?

Full funnel analytics evaluates the business impact of all the activities put in place to convert and handle a customer. It integrates marketing, sales, customer service, operations, revenue, and finance for a complete look at how effective your strategies are. This is in stark contrast to the isolated approach usually taken where funnels and activities…

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2 Steps to Using Predictive Sales Analytics for More Accurate Forecasting

Data Quality + Data Science = Faster Time to Revenue Did you read our recent blog about improving your time to revenue? If not, we strongly recommend you stop here and read it to give this article about predictive sales analytics more context. Understanding the importance of creating a faster and more predictable time to revenue…

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Why Do You Need Data Diagnostics?

Data Diagnostics: A True Story Before digging into a true data diagnostics story, let’s quickly define what it is. Based on Gartner’s Glossary, and considering the term is a synonym for diagnostics analytics: “Diagnostic analytics is a form of advanced analytics that examines data or content to answer the question, ‘Why did it happen?’ It is…

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Feature Launch – Pivot by Lead Source

Introducing Lead Source Analytics Today, we are announcing the launch of a new feature: Pivot by Lead Source. It’s the second automated pivot in Marketing Impact Analytics but received the highest demand amongst our users. We believe it’s going to be revolutionary for companies grappling with questions around where to invest their marketing dollars next.…

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How Customer Data Analytics and Automation Can Boost Your Company’s Performance

Is repetitive and tedious work impeding your data scientists, analysts, and engineers from delivering their best work? Regardless of whether you realize it or not, you are likely sitting on mountains of valuable data. What can you do about it? Data analytics and automation can be your solution. Data is the lifeblood of every business. Customer…

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