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How to Measure the Performance of Your Buyer’s Journey Funnel

Decoding marketing and sales performance can seem at times like an arcane art. There are plenty of business intelligence platforms that can return buyer behavior metrics. However, translating this raw data into insightful information that drives correct decision-making is much harder. In this piece, we’ll look at some of the ways the buyer journey can…

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What Is Buyer Journey Mapping?

In general, buyer journey mapping is a way to visualize and analyze a customer’s potential interactions and decision points. It’s done using an analytics tool that gathers customer data as they travel across channels, touchpoints, and systems to achieve a business goal. The goals can vary. The customer might buy something, sign up for a…

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