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How to Measure the Performance of Your Buyer’s Journey Funnel

Decoding marketing and sales performance can seem at times like an arcane art. There are plenty of business intelligence platforms that can return buyer behavior metrics. However, translating this raw data into insightful information that drives correct decision-making is much harder. In this piece, we’ll look at some of the ways the buyer journey can…

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The Cost of Business Intelligence Software: Is It Worth the Investment?

What’s the actual cost of business intelligence software? According to Capterra, the average cost for BI tools is around $3,000 per year, with many other solutions ranging higher: “Within that $3,000 average, the prices range from $600 per year on the lower end, to $6,000 per year at the top. Two are on the lower…

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