Posts by Wayne Lopez
Benefits of a Revenue Operations Platform
A new management system is needed within companies, one that becomes a “single source of truth” and does a better job of generating greater returns. By integrating sales, marketing, and customer success and support, revenue operations platforms can become this critical revenue source. “The underlying problem is simple. Managers are trying to use organizational systems…
Read More
Feature Launch – Pivot by Lead Source
Introducing Lead Source Analytics Today, we are announcing the launch of a new feature: Pivot by Lead Source. It’s the second automated pivot in Marketing Impact Analytics but received the highest demand amongst our users. We believe it’s going to be revolutionary for companies grappling with questions around where to invest their marketing dollars next.…
Read More
How Customer Data Analytics and Automation Can Boost Your Company’s Performance
Is repetitive and tedious work impeding your data scientists, analysts, and engineers from delivering their best work? Regardless of whether you realize it or not, you are likely sitting on mountains of valuable data. What can you do about it? Data analytics and automation can be your solution. Data is the lifeblood of every business. Customer…
Read More
What Is Hubspot Revenue Attribution (and Why It’s Not Enough)
Determining which marketing efforts are driving revenue and by how much is the godfather offer of the Hubspot Revenue Attribution. And an ultimate goal for marketers. When armed with accurate data, marketers can link marketing efforts and investments directly to revenue, helping them secure budgets from decision-makers. But ROI is increasingly tricky to nail down, as consumers increasingly…
Read More
Announcing ICP Analytics
Personalized experiences are taking over the world. The number of interactions that take place both physically and virtually is compounding exponentially. We think of personalization as a long-standing thing but it’s only in its infancy. For those willing to visualize a new way to relate person to person, or organization to organization, the outlook is…
Read More
What Is Revenue Forecasting Software and Why Is It So Valuable?
Do you know how much revenue your business will generate for the next year? If not, you probably need to consider investing in revenue forecasting software. Come to think of it, even if you have a good idea, the software can serve you well. Revenue forecasting software gives you deeper insights into your business’s revenue data and…
Read More