Why We Do What We Do

Where We Came From

With backgrounds in marketing and operations, data and product development, our founders faced the same challenges inherent in most organizations: data silos with no consistency or standardization.

Spreadsheets, disparate systems, and manually passing customer information back and forth was the norm, meaning sales and marketing were out of sync. CRMs didn’t share data with marketing automation platforms, much less with customer success applications.

We created Vertify to change all of that to align data and teams so data can flow back and forth in real time for a trusted single source of truth. But our vision was much bigger. Thus RevOptics was born.

Where We Are

Today, our all-in-one revenue intelligence platform,RevOptics, delivers AI-based, automated predictive and prescriptive analytics to marketers every week so they can identify and focus resources and efforts on what’s really moving the needle. Marketers receive what we call their “recipe for success” each week for each campaign, guiding them to the next best actions so they don’t have to guess.

Where We Are Headed

We are passionate about continuous innovation. We may never consider RevOptics complete, because technology and requirements are always changing.

We listen to our customers, understand their challenges, and constantly strive to make their lives easier. That’s why we will always be focused on automating the customer data journey, connecting disparate customer data, and developing intelligent revenue analytics to help companies drive better targeting, retention and growth. We want our customers to see a real return on investment across the revenue funnel.

What Drives Us

At our core, we are educators and love nothing more than to see our customers succeed. We want to show them what Vertify can do so they can see success faster and provide a great experience for their customers.

But all of that begins with relationships. Building strong, long-term relationships with our customers inspires us to go the extra mile for them every day - through innovation and support.